WHAT IS A FRACTIONAL CFO?
Simple: Your Trusted Advisor
A Fractional CFO is someone who can look at all of the numbers in your business and get them to actually make sense.
I know your business numbers don't make much sense. Cash in the bank is what really matters.
MY CFO SYSTEM
Wisdom beyond the numbers
I have created a tested system to help business owners make more CASH PROFIT. I provide you with a management view of your businesses numbers, not an Accountant's view.
I have a deep understanding of finance and accounting so you don't have to.
You can rely on me to help you understand your money and how it flows so that you can focus on running your business and making more money.
Define the profit drivers in your unique business
I look at your business in detail:
How can we increase revenue?
How can we decrease the cost of Sales?
How can we decrease business expenses?
Let's project cash flows to see into the future and make adjustments.
Let's look at the business' debt and how it is impacting profitability.
BUSINESS GOALS IN 1, 5 AND 10 YEARS
What do you really, really want to build? We help you get clear.
“If you don’t know where you are going, you are certain to end up somewhere else.”
You might be thinking: Is it worth embarking on a strategic planning process? There are many benefits that go along with strategic planning. The key to successful strategic planning is to build in measures and implementation steps that allow you to engage your staff and monitor the results at regular intervals.
Plan the work,
work the plan
A goal without a plan is just a wish. We help you create the quarterly and yearly objectives to get you to your Business Goal.
Every month, you will know exactly what you need to do to achieve your goals.
THE FORMULA FOR PROFIT IS MISLEADING ...
"Sales - Expenses = PROFIT"
That formula treats profit as a left-over. Accountants even encourage business owners to MINIMIZE profit so they pay less tax.
I don't know about you but I would rather have a percentage of my Sales as CASH profit in the bank.
I help you find independence, achievement and control in your business, so that you can live the life you want.
I'm Diana Miret
Certified Fractional CFO / Business Coach / Speaker / Best-selling Author
My passion is helping businesses make more money, profit and cash.
I am a business planning guru with a laser focus on business health and profitability. I have led both large corporate divisions and business start-ups. These skills were developed while working as an executive in corporations in Canada and the US.
During my 32 year corporate career, I led operational divisions in IT Service Management, Strategic Initiatives, and Mergers & Acquisitions. I also led corporate project groups focused on major new product development and launches.
I successfully retired at age 54 but after taking some time to travel and relocate to Florida, began my profit consultancy in 2018 as a “second chapter" career.
I am passionate about assisting the business owner to maximize profit. As a proud alumnus of University of Cincinnati's School of Business with a dual major in Accounting and Finance, I also was awarded certifications in Business Process Re-engineering (MIT), IT Service Management and Project Management. I have deep understanding of Operations and Strategy.
FREQUENTLY ASKED QUESTIONS
WHAT ARE THE DIFFERENCES BETWEEN AN ACCOUNTANT, A CPA AND A BOOKKEEPER?
A CPA is not the same as an accountant. Typically, an accountant has achieved a bachelor's degree in accounting. A CPA, or Certified Public Accountant, is a designation earned after completing specific educational and work requirements, and passing an exam.
A CPA will maintain, audit, and inspect the firm’s financial records. A CPA’s role also includes using this information to put together tax and financial reports.
While there are other things a CPA can handle for you, their expertise in tax law and compliance is a primary draw.
Bookkeepers often are responsible for some or all of an organization's accounts, known as the general ledger. They record all transactions and post debits (costs) and credits (income). They also produce financial statements and other reports for supervisors and managers.
WHAT EXACTLY IS A VIRTUAL CFO?
A Virtual CFO focuses on crafting and executing a high-level financial strategy. As such, practical vCFO needs a wide range of industry, corporate, and professional business experiences.
Any Virtual CFO you bring on board will attune their workflow around focusing on future cash flow over historical information.
A Virtual CFO is an expert at ensuring every department of your firm is operating at peak performance. Hence, the focus will always be on long-range operation planning.
DOES A CFO PAY FOR THEMSELVES IN CASH RETURNS?
Controlling costs, improving productivity, and analyzing and suggesting pricing strategies are three ways the Virtual CFO can impact the bottom line.
IS A VIRTUAL CFO EXPENSIVE?
A Virtual CFO is cheaper than a full-time CFO. You don’t spend more on extra costs, such as benefits, while receiving high-level financial assistance when you need it.
BOOK A CALL WITH ME
Let's book a 30 minute consultation to talk about your business and what you are looking to create. Together, we will decide if it makes sense to move to the next step: hire me as your Virtual CFO.