Clarity, Cash Flow & Confidence - That's What I Deliver
Your business isn't broken - your financial systems are.

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Burn Boot Camp Gym Owners

"We worked with Diana Miret as a fractional CFO for our Burn Boot Camp locations, and she helped us implement the Profit First system. The service was focused on giving our business a solid financial structure and helping us take control of our cash flow in a more intentional way.

We came to Diana because, like many franchise owners, we were doing well on paper—but we still felt unsure about whether we were truly profitable, setting aside enough for taxes, or paying ourselves in a sustainable way. We wanted clarity, structure, and a plan for long-term success.

From the start, Diana made the experience easy and stress-free. She took the time to understand the Burn model, broke things down in a super approachable way, and guided us step by step through setting up Profit First. It never felt overwhelming—she brought a calm, confident energy that made us feel like we were finally getting a handle on our finances."

- Gym Franchise Owners

Food Manufacturer, FL

"Before working with Diana, we were running blind. We had revenue coming in, but our margins were too low, and cash flow was a constant stressor. I honestly didn’t know if we were truly profitable."

"Diana came in and completely changed how we view our numbers. She helped us uncover issues in our pricing and operations that were costing us more than we realized. With her guidance, our gross margin jumped from 23% to over 40%, and our revenue skyrocketed from $919K to $4.3M. Best of all, we now have over $300K in cash reserves—something I never thought possible for our business."

"Hiring Diana as our Fractional CFO was the best investment we’ve made. She’s not just a numbers person—she’s a strategic partner who truly cares."

– Owner, Food Manufacturing Company

Real Estate Wholesaler & Investor, NJ

"Working with Diana has completely transformed my business. Before her, I was closing deals but not seeing the profit I expected. I didn’t fully understand where the money was going—or how to make it work for me."

"Since bringing Diana on as my CFO, I’ve become so much more profitable. Every time we meet, I learn something new about my business. She explains the numbers in a way I can actually understand and gives me strategies I can apply immediately. I feel more empowered and in control than I ever have before."

"Diana is more than a CFO—she’s a mentor, a teacher, and a game-changer for anyone serious about growing their real estate business."

– Real Estate Wholesaler & Investor

About Me

My name is Diana Miret, and I need two things in my life (besides Jesus, my beloved family and two Chihuahuas): Coffee and business books. Coffee keeps me alive, books keep me passionate. (My favorite business book is "The Road Less Stupid" by Keith Cunningham- you should give it a try!)

In my 35 years as an executive and CFO, I’ve helped hundreds of businesses reach 7 figure-profit and achieve the wealth needed to pursue what matters to them most, be it health, family, life, traveling, and more.

Today, as a fractional CFO, I provide financial counsel to service businesses earning between $1M and $10M to increase profitability, optimize cash flow management and heighten financial confidence and clarity.

I look forward to helping you do the same.

You're Working Too Hard to Be This Uncertain

You’re bringing in solid revenue—but the numbers still don’t make sense.
You’re not sure if you’re truly profitable.
You guess at how much you can pay yourself.
And every month feels like a cash flow scramble.

You’re constantly asking:

“Where is all the money going?”
“Can I afford to hire?”
“Why does growth feel so risky?”

You’re not alone—and this isn’t your fault.
Most business owners were never taught how to read their financials, much less strategically use them.

You Deserve More Than Survival

You deserve to feel confident every time you look at your numbers.
To build cash reserves, not just chase the next sale.
To pay yourself well and plan for the future with peace of mind.

With the right guidance, you can run your business from a place of clarity, not chaos.

Let’s fix what’s broken—so you can build something profitable, sustainable, and rooted in stewardship.

Your path to financial peace of mind starts with a 30 minute clarity call

The Fractional CFO Service

Strategic Financial Guidance

Financial Health Assessment

It all starts with an in-depth Profit Assessment. I analyze:

Bookkeeping
Chart of Accounts
Bank Accounts
Revenue Streams
Gross Margin Profitability
Net Income Profitability
13-Month Trailing Trend
Financial Reporting
Owner's Compensation
KPIs

Monthly Budgeting & Financial Forecasting

We provide a detailed 12-month spending plan to streamline financial decisions, boosting efficiency and clarity. The service includes:

Financial Forecasting
Customized Annual Budget
Strategic Decision-making

It's for those make-or-break moments in the day-to-day operations of a business that require strategic financial guardrails. I help you make those decisions by providing the right data at the right time.

Monthly Financial CFO Service

On a monthly basis, I review the finances of the business with you. We review trends, and anomalies and help interpret the numbers.

Our focus is the business' health. I never lose sight of the fact that the company has a purpose and is the livelihood of dozens if not hundreds of people.

I know the owner's goals and work with him/her every month to make sure they are on track to attain them.

My Tool-Kit

Monthly / Bi-Weekly Indepth Strategy Calls

Proprietary Analysis Framework

Certified fractional CFO

Certified Business Process Master (MIT)

Certified Project Manager

KPI Tracking

Experience, at a fixed, affordable cost

The cost of hiring a full-time CFO can range from $175,000 to over $480,000 per year, plus vacations, bonuses, and other benefits. This cost can be significant for new and growing businesses. A Fractional CFO can provide the following services: cash flow management, CPA and bookkeeper relationships, weekly company meetings, business forecasting, company-wide KPIs, and more, all at a fraction of the cost of a full-time CFO.

My CFO service ranges from $2500 to $5000 per month, depending on the size of the business.

I'm ready to talk!

Testimonials

"So this just happened! My CPA called me to talk about making my payroll, FICA and Unemployment taxes and withholdings and something else but my eyes just glazed over!!

But when she asked me what was your income for the last 3 months and what was your personal and business expenses...I perked right up. I was like stand by let me run my numbers!!

Logged in to my Mint and ran the income and expense trends and gave the numbers lickety split!!!

I felt so freaking smart and savvy. Thanks, Diana. You are awesome!!"

Faith - Brand Strategist

"Do I think Diana is a miracle worker? You bet I do. I have recommended her and Profit First to so many people. I am still in awe as to how this turnaround happened. I don’t understand why this system works, but I don’t care. My bank accounts all show healthy balances, I’m paying myself, and I’m taking a twenty-three-day vacation with my husband in August. Amazing!"