But it's not smart. Or profitable.
In my experience, many business owners do it. They allow systems to "develop" in their business rather than DESIGNING them with intention; they keep their business afloat on referrals and word-of-mouth instead of developing a Marketing Strategy to attract their ideal customer; they pass their finances off to their accountant without a second thought.
A business can survive this way when things are going smoothly—but not, it turns out, when extreme challenges arise.
Like COVID-19 and the 2020 Recession.
Many of the business owners I speak with feel like they were spinning their wheels and trying to "put out fires", then end up never actually getting much done. That's what happens when everything is urgent and nothing is planned.
It's called the survival trap. And most entrepreneurs battle it for years - before they figure it out.
Most of the time they are trying to solve symptoms but aren’t getting to the root cause and treating the underlying condition that is causing the symptoms.
And this doesn’t actually solve anything. It wastes effort and resources.
In the last two months many owners have closed their businesses. Many didn’t have a contingency plan or enough cash in the bank, while others simply didn’t know how to keep it going. For the business owners who’ve held on, the challenges they’ve faced have uncovered the truth about what’s broken in their business. It’s become clear where that default mode has created problems so deeply entrenched in the fibers of the business that it's almost too overwhelming to address.
We’ve talked to a lot of these owners. In the beginning of lockdown, they were all saying the same thing: “I need to get it together and fix my business now.” They were feeling surprisingly motivated.
It’s time to cut through the noise and use a system that gives you the answers as to exactly what you should focus on next in your business. This is your chance to think differently about how you’ve been running your business. It’s your chance to turn your business from vulnerable and exposed to lean and strong. This changing economy can be your greatest opportunity.
That's where the FIX THIS NEXT System can pinpoint where to begin.
The FIX THIS NEXT System was created by author Mike Michalowicz in his book by the same name: FIX THIS NEXT.
This is your chance to think differently about how you’ve been running your business. It’s your chance to turn your business from vulnerable and exposed to lean and strong. This changing economy can be your greatest opportunity.
There is a free evaluation that you can take RIGHT now to determine where to begin. You will answer 25 questions and receive a report on where you should begin. This is the ultimate diagnostic tool for every entrepreneur and business owner. Click on the link below to take the assessment.
Good luck and much profit to you!